PosterLad is a graphic design project by Czech designer Vratislav Pecka. 'The main idea of the project is to reinvent the perception of posters in general. A poster does not have to always promote something – a product or an event'. Instead, Vratislav uses the medium to express his design ideas and unique thinking in terms of approach to poster design as fine art. Mainly using simple shapes, organically shaped lines and vivid colours, the project is mainly all about pleasing the viewers eye. Because the world needs good looking things.